A Luxury Fashion Brand That Celebrates Indian-Ness. Sometimes Quietly. Sometimes With A Little Jig.
We Were Born To Stand Out.
The music belongs to India. Rare Rhino Club was founded with the philosophy of going beyond the expected and standing out in the world of fashion as an Indian luxury brand.
Using the spirit and rhythm of contemporary India, our mission is to deliver world class quality through deliberate and persistent innovation
Spreading a culture, one shirt at a time.
The magic of our diverse, imperfect, yet powerful country is so much a part of who we are. We'd like you to feel a bit of that magic every time you're wearing one of our creations.
Our heritage collections are influenced heavily by this culture, phenomenon, tradition and vibe. Here, you can most directly see how India is inspiring some of our most iconic pieces.
OUR INSPIRATION
The Rhino.
Powerful by nature. Unapologetic in spirit. Built to move forward.
At RARE RHINO CLUB, our inspiration comes from the rhinoceros — a symbol of strength, individuality and fearless movement. It does not follow the crowd, nor does it need to. It moves with purpose, carries its presence with confidence, and stands apart by simply being itself.
Our mark, the running rhino, represents that very spirit. It captures the energy of movement, the courage to go beyond the expected, and the belief that true style is never about blending in.
RARE RHINO CLUB was created for those who choose their own path. For those who appreciate sharp details, confident silhouettes and a style that speaks without trying too hard.
Rare by nature. Bold by choice.
Always moving forward.
RARE RHINO CLUB
Built for those who stand apart.
"Luxury is not a price"
Luxury is not exclusivity. For us, luxury is quality: the finest ingredients made with exemplary precision and utmost care. Luxury is how a product makes you feel. It’s not for just the 1%. We believe it should be affordable.
“Nahi Chalta Hai”
Where 'Its Ok' (Chalta Hai) is just not okay. We sweat out the details. We check the straightness of a stitch. We freak on a misplaced button. We insist on using some of the world’s finest fabrics, and only work with partners who understand our stance on quality. We don’t settle for ‘ok’. Our job is to satisfy you and we’re only satisfied if you are.